"Omen III" is a song recorded by German Eurodance band Magic Affair, which consists of vocalist Franca Morgano and rapper A.K. Swift. Released in January 1994 as the lead single from their debut album, Omen (The Story Continues...) (1994), it is also their most successful song. It peaked at number-one in Germany, and number two in Austria and Finland. In Germany alone it has sold 750,000 copies and Gold status on the single were achieved within just eight weeks of release. In the official UK Singles charts it reached number 17 and sold under 180,000 copies, missing the silver certification just barely. Magic Affair won the 1994 Echo award in Germany, for the best German dance single with "Omen III".
Magic Affair have only performed the third in the 'Omen' series, which all were produced and created by Frankfurt DJ Michael Staab (aka Mike Staab). The previous two Omen singles released back in '89 by Sony were sung by German dance floor house act Mysterious Art, which was founded in 1988. The first single, titled "Das Omen (Teil 1)" went to number-one and sold over half-a-million units in the GSA territories alone. It remained for nine weeks straight as number-one on the West German singles chart. The second, "Carma (Omen 2)" was released later that year and climbed to number nine, while the debut album, Omen - The Story was slow to take off, selling just 70.000 units and failing to make it into the charts.
"Omen III" was very successful on the charts across Europe, remaining the band's biggest hit to date. It peaked at number-one in Germany, and number two in Austria and Finland. Additionally, the single peaked within the Top 10 also in Belgium, Denmark, the Netherlands, Sweden (number three) and Switzerland (number three), as well as on the Eurochart Hot 100, where it climbed to a very respectable number five position. In the United Kingdom, it reached the Top 20, peaking at number 17 in its first week on the UK Singles Chart, on May 29. But on the UK Dance Singles Chart, it was more successful, reaching number 12. Outside Europe, "Omen III" was a huge hit in Israel, where it peaked at number five. It earned a gold record in Austria, with a sale of 15,000 singles, and a platinum record in Germany, after 500,000 units were sold. Magic Affair was also awarded the German 1994 Echo award for the best German dance single with "Omen III".
A music video was produced to promote the single. It features the band performing inside a haunted house. Singer Franca Morgano appears as a witch, while rapper A.K. Swift raps among vampire-like females. The video was later published on YouTube in July 2014. It has amassed over 12,8 million views as of September 2021.