Al Emarat encourages family enrichment and the development of national talents in the media industry. In addition, Al Emarat focuses on promoting the Emirati national identity in order to ensure the actual application of the national concept within the diverse and multi-ethnic Emirati community. This is achieved through fostering a sense of national identity and preserving the Emirati cultural heritage for coming generations, which is clearly reflected through the channel's various social and economic development, government and environmental affairs programs.
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